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Pelé Smashes Bottles in Brazil


Pelé demonstrates revolutionary shin guard technology at the World Cup host city. The world’s first soft-sided shin guards to meet CE and NOCSAE standards offer the remarkable combination of extreme comfort and superior impact protection for professionals of over 20 national teams.

Sao Paulo, Brazil – June 30, 2014 -- Why is Pelé, widely considered the greatest footballer of all time, seen dropping heavy bowling balls onto fragile glass bottles in Sao Paulo, the host city for the World Cup? According to the legend of the sport, it’s to demonstrate the most significant improvement in player protection since the last time the World Cup was played in Brazil back in 1950, when he was just 10 years old.

“I have obviously played a lot of football in my day, and taken a lot of knocks along the way”, says Pelé, showing off some of the many scars he bears on his own shins, “but the traditional hard shin guards with foam and tape just don’t protect that well, and they aren’t that comfortable for the player either. Finally there is new technology to protect better, and they even feel like you are wearing nothing.” 

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