Last month we took a visit to the Greatest Snow On Earth with our partners, Ski Utah, to provide an educational weekend of fun for snow-saavy media. With Ski Utah as our guide, we had a jam-packed trip at what became our inaugural Winter Media Summit and hung out at Utah’s iconic resorts including Brighton and Powder Mountain.
We were joined by journalists: Tyler Tate, Lauren Steele, Paddy O’Connell, Rob Pursell, Marcus Yam, and Trevor Husted. All media received a brand briefing to understand a little more about how G-Form works and getting the most of our Snow products. We cruised over to Brighton Resort for a morning Park Demo to test out the G-Form Snow Line. Joining us for the demo was G-Form Athlete Maggie Voisin, a pro freestyle skier based in Utah. She helped the media with some trick tips, pointers hitting the jump line and features throughout the park. The day could not be complete without some après to round out the afternoon.
Powder Mountain was where we found our new favorite resort. Mother Nature greeted us with a foot or so of fresh snow for two days in paradise. We really encouraged all of our guests to put our protection to the test. Cat-Skiing, Hiking, and all of the fresh tracks we could ask for made for a unforgettable weekend at PowMow.
A special thanks to Alex from Brighton and JP from Powder Mountain for showing us around the resorts and making us feel welcome! Thanks to Tyler Tate of T Squared Action Sports for capturing the weekend in the photos featured below!
Serious squad goals at Powder Mountain.
MFA’s Kirsten Anderson getting knee deep.
G-Form’s Bike and Board Marketing Manager Robby Burleson about to drop into a fresh line.
Paddy O’Connell about to hit the white room.
G-Form Athlete Maggie Voisin showing us how its done.
Paul Marshall from Ski Utah knows how to have fun on skis
G-Form’s Event Manager Alex Sardella getting shifty off a little drop.
Trevor Husted throwing a backside slash.
Lauren Steele getting comfortable turning the in the pow.
Powder Mountain Cat-Skiing is 10/10.
G-Form’s VP of Marketing Michael DeLeon turning his way through the trees.
Fact – Stoke is best when shared.
Rob Pursell, splashing.